FREDERIC ROBINSON / WEBSITE & SEO
About Frederic
I’m Frederic Robinson. I’ve spent more than a decade building, managing and improving websites, including ongoing work for businesses that rely on them day to day.
I now help businesses improve websites they already have — from WordPress and SEO to practical fixes, privacy setup and the everyday problems that get in the way.
You deal directly with me from start to finish.
MY EXPERIENCE
I look at the whole website.
SEO rarely sits on its own. I look at the parts around it too — the WordPress setup, content, structure, performance, tracking, privacy and the practical issues that affect how the site works.
WordPress
Building, maintaining and fixing WordPress sites.
Performance
Caching, images, plugins and practical speed fixes.
Elementor
Layouts, responsive design and practical page
Analytics & tracking
Useful data without unnecessary complexity.
SEO & Search Console
Indexing, visibility and site structure.
Privacy & consent
Cookie banners, CMPs and consent setup.
Content
Useful content built around real user needs.
Troubleshooting
Finding the problem and working out the sensible fix.
SELECTED PROJECTS
Websites I build, manage and improve.
Alongside my own projects, I work directly with businesses on their existing websites. That means dealing with the practical side of WordPress, SEO, content, performance and ongoing improvements — not just advising from the sidelines.
Backyard Farmer
Founder, publisher & developer
My own UK gardening and self-reliance website, combining long-form content with tools including a custom-built allotment planner.
Saxon
Website support & improvements
Ongoing work on an established business website, including WordPress, content, SEO and practical improvements as the site evolves.
Colourglass
Website support & improvements
Ongoing website management and improvements across WordPress, SEO, usability and the everyday technical work needed to keep the site running well.
Your Energy Systems
Website design, structure & optimisation
A business website project focused on clearer services, stronger calls to action and a cleaner customer journey.
HOW I WORK
Practical help without the sales pitch
I’d rather improve what you already have than sell you something bigger. First we work out the problem, decide what actually matters, and agree the sensible next step.
- Clear recommendations
- No unnecessary rebuilds
- No SEO gimmicks
- Clear scope and costs
- No pressure for ongoing support
WORKING WITH ME
You deal with me, start to finish.
No account managers, handovers or passing your website between different people. I review the problem, agree the work with you and carry it out myself.
1
Tell me what’s going on
Send me your website and explain what you need help with.
2
Work out what matters
I review the issue, explain the sensible next step and agree the scope and cost with you.
3
Fix and explain
I carry out the agreed work, test the changes and tell you what I’ve done.
WHAT YOU CAN EXPECT
Clear advice. Agreed work.
No surprises.
Before I start, you’ll know what I’m looking at, what I recommend and what the work will cost. If something isn’t worth doing, I’ll say so.
- Clear scope and pricing
- Practical recommendations
- Honest advice
- No ongoing commitment
Need a second pair of eyes on your website?
Send me your website and tell me what isn’t working, what you’re unsure about or what you want to improve. I’ll let you know whether I can help and where I’d start.
- hello@fredrobinson.co.uk
- Wirral, UK
- Local and remote website support